• CITGO to Offer In-Vehicle Fuel Transactions

  • CITGO to Offer In-Vehicle Fuel Transactions

    CITGO Petroleum Corp. has entered into an agreement with Lear Corp.'s connected
    car software company Xevo to allow consumers to purchase fuel at CITGO's 4,500
    stations through an in-vehicle CITGO app, according to an announcement today.

    The app, powered by the Xevo Market mobile commerce platform, enables consumers
    to order and make transactions through an in-vehicle touchscreen. Club CITGO
    members also will be able to link their loyalty club account to the app to earn
    rewards on their purchases.

    "Giving consumers the option to pay for fuel through their connected car
    simplifies the purchasing process so our customers can get on their way," Kevin
    Kinney, general manager of brand equity for CITGO, said in the announcement.

    "Technology is ingrained into our everyday lives," said Kinney, "and we
    understand that we must also make it available for our customers when they pull
    up to the pump, so they keep coming back. We are very excited about these new
    offerings and will continue working with partners like Xevo to improve the
    overall customer experience at our branded locations."

    As OPIS has reported, several major oil companies have launched similar
    in-vehicle apps. For example, in 2018, Shell joined General Motors to accept
    the automotive industry's first embedded, in-dash fuel payment and loyalty
    program at Shell stations across the country. The program allowed customers
    with eligible Chevrolet, Buick, GMC and Cadillac vehicles to use Shell Pay &
    Save within the GM Marketplace mobile platform to pay for fuel from their
    vehicles' infotainment screen and to earn and redeem Fuel Rewards.

    --Reporting by Donna Harris, dharris@opisnet.com; Editing by Michael Kelly,
    michael.kelly3@ihsmarkit.com



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