BRENTWOOD, Tenn.—Delek (DK) Convenience Stores has integrated touchless checkout into 25% of its stores, and it has also released a customer loyalty program across the chain, according to a news release.
DK stores’ touchless checkout is powered by Mashgin Technology, which leverages computer vision to visually identify items presented from any angle and ring them up in a single transaction. Customers don’t need to look for barcodes and scan them—they place their items down, and they are ready to pay. Checkout times have been reduced by 67%, according to DK, and the new technology has resulted in a high customer adoption rate.
(Learn more about Mashgin’s checkout technology in “Faster Checkout With Fewer Staff” in the May 2021 issue of NACS Magazine.)
DK’s digital High Octane Rewards Program provides its members with benefits that are informed by customer insights and preferences. The new program includes a fuel discount of three cents off per gallon, bonus fuel discounts and in-store offers. Within the first 90 days of relaunching High Octane Rewards, which is powered by Stuzo’s Open Commerce Platform, DK saw loyalty member baskets exceeding non-member baskets by 42%. This year, DK and Stuzo are planning to launch a loyalty app with mobile payment capabilities.
“Our vision of personalizing the entire customer experience is coming to life through these new programs, and we are proud of our marketing and innovation teams for their efforts to deliver on our brand promise of ‘Making Your Day a Little Easier,’” said Tony Miller, president of DK’s retail division.
NACS Daily reported that loyalty programs boost visits and spend for retailers. A report by Paytronix Systems Inc. found that most Paytronix loyalty programs consistently boost visits and spend by 18-30% for each program member.
NACS Magazine dove into loyalty programs and how they can provide convenience retailers with critical consumer insights and a competitive edge in “Just Rewards.”
NACS offers a free webinar “Self-Checkout Innovations in Convenience Retailing,” where Alan Meyer, chief executive officer at Meyer Oil Company, talks about how his company successfully implemented and continues to innovate in self-checkout. NCR, the global leader in self-checkout, also shares self-checkout innovations that are being implemented around the globe in convenience retailing. Pre- and post-pay fuel transactions, loyalty acceptance, cash acceptance and age ID verification are all discussed.