RICHMOND, Va.—More than 300 convenience stores in GPM Investments’ portfolio will get a new look and enhanced product offerings under a prototype of the future plan over the next three to five years, the company announced yesterday.
GPM, whose controlling shareholder is ARKO Holdings Ltd., anticipates remodeling about 360 of its sites in key locations across the U.S. In addition, GPM also plans to expand delivery via DoorDash—currently available at 20 locations—to more than 300 additional stores this year.
“We have been working on this prototype over the last year and are very excited about the extensive remodel program, and the benefits it will bring to our existing customers, as well as new customers who will be drawn in by the fresh new look,” said Arie Kotler, CEO of Arko and GPM, in a press release.
“Our remodeled stores will feature an expanded offering with grab ‘n’ go prepared food, beer caves, frozen food, an enhanced drink lineup and much more. Over the past few months, we have had the opportunity to take learnings from our customers’ shopping behaviors, as well as the changing consumer environment, and implement key updates to our remodel program and in-store offering to provide an enhanced customer experience emphasizing the local regional brand.”
This remodel program across fas mart, E-Z Mart, Scotchman and the rest of the portfolio of brands will focus on enhancing the overall customer experience and value offerings, as well as expanding product assortment. The program will enhance the in-store customer experience in each store through new design, assortment, navigation and layout, including:
- Expanded freezers for frozen foods
- Expanded grab-and-go open air coolers for prepared foods
- Roller grills for hot dogs and Tornados
- Hot grab-and-go for breakfast sandwiches and bakery items
- Walk-in beer caves
- A new checkout experience
- Essential safety items to include hand sanitizers, pump soap, masks, gloves and wipes
- Expanded fountain drink assortment with chewy ice
- The addition of Frazil frozen drinks to 800-plus stores
- Expanded coolers for water, soda, energy drinks and beer
- New bean to cup coffee on demand for a fresh cup all the time
Arko/GPM and Haymaker Acquisition Corp. also announced a commitment for an up to $100 million investment in convertible preferred stock from MSD Capital that will be available for growth capital and funding the remodel program.
As NACS Daily reported on Monday, GPM Investments has upgraded its loyalty program, fas REWARDS, to allow members to earn up to 4% in loyalty points—double the current 2% level—and is enhancing its offers based on customers’ shopping behaviors.
Richmond, Va.-based GPM was founded in 2003 with 169 stores and has grown through acquisitions to 2,930 locations comprised of 1,350 company-operated stores and 1,580 dealer sites to which it supplies fuel, in 33 states and Washington D.C.