• VP Racing Fuels Enters Mexico

  • VP Racing Fuels Enters Mexico

    VP Racing Fuels has extended its international reach, expanding its retail
    branding program to Mexico through an agreement with its first distributor in
    the country, Consultores Internacionales Bisonte S.A. DE C.V.

    The partnership to brand VP gasoline stations and convenience stores in Mexico
    has several retailers in the northern state of Chihuahua already signed up,
    Consultores' David Horcasitas said in a joint statement Monday. According to
    Consultores' Raul Horcasitas, "The market in Mexico is ready for a fuel station
    brand like VP Racing, with its many advanced automotive products," the
    statement added.

    VP is branding gas stations and c-stores across the U.S., which provide
    distribution points for VP racing fuel and its other product lines, including:
    ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power
    equipment; VP Madditive (R) performance chemicals; VP Hi-Performance
    Lubricants; VP PowerWash (TM); and VP PowerMaster (R) hobby fuels for R/C

    VP Racing anticipates reaching 100 retail locations in Mexico in 2019, the San
    Antonio-based company said. "Initial emphasis will be on establishing a
    distributor network and branded sites in Chihuahua, Monterrey, Mexico City, and
    the Baja Peninsula."

    "This is truly exciting," Alan Cerwick, VP Racing Fuels President and CEO, said
    in the statement. 

    "We love the great country of Mexico, and its vibrant people," he added. "We
    look forward to welcoming them all to the VP family and servicing them with our
    technologically advanced VP products, born from our racing fuel heritage and
    race-proven performance."

    VP Racing Fuels, promoted as the "World leader in Race Fuel Technology," said
    it is the official racing fuel of the IMSA WeatherTech SportsCar Championship,
    AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars and Late Models,
    Pirelli World Challenge, PDRA and Rally America, among more than 60
    VP-sponsored series and sanctioning bodies.

    VP Racing's international dealers and distributors include entities in Latin
    American countries such as Brazil, Colombia, Bolivia, Honduras and the
    Dominican Republic, according to its website, as well as in Europe, the Middle
    East, Africa and the Pacific Rim.


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